I reimagined the iconic Temptations cat treat brand to create a fresh, modern look that would appeal to both pet owners and the evolving market of pet product enthusiasts. The rebrand focused on refining the visual identity, including updated packaging, a new color palette, and playful, clean graphics that highlight the brand's fun, lighthearted personality. I also developed social media assets and advertising mockups that align with current Gen Z trends, emphasizing brand engagement and visibility on platforms popular with younger audiences. This project showcases my approach to balancing brand heritage with modern design aesthetics to appeal to today’s pet-loving consumers.